You’re not alone if you plan to hire a copywriter but are unsure about the costs. Whether you’re a small business owner, marketing manager, or startup founder, knowing what to budget is crucial before you brief on that new website, blog, or product page.
In this 2025 guide, you’ll learn exactly how much copywriting typically costs, what factors affect pricing, how to compare freelancers with agencies, and how to get the best value for your investment — with real-world tips along the way.
📊 Average Copywriting Rates in 2025
Copywriting rates vary based on the writer’s experience, the project scope, and the depth of strategy involved. Here’s what you can expect in the current Australian market:
Type of Writer | Hourly Rate | Per Word Rate | Typical Project Price |
Junior Freelancer | $45 – $75 | $0.12 – $0.20 | Blog posts, product copy ($180–$350) |
Mid-Level Copywriter | $80 – $130 | $0.25 – $0.40 | SEO pages, service pages ($350–$800) |
Senior/Agency Copywriter | $130 – $275+ | $0.40 – $0.75+ | Sales pages, websites ($800–$2,200+) |
💡 Quick Tip: Estimate Your Cost
Example: Need a 1,000-word blog post?
1,000 × $0.30 = $300
Add ~$50 if SEO optimisation is included (keywords, meta tags, etc.).
🧠 What Affects Copywriting Pricing?
1. Experience Level
2. Content Type
Not all content is created equal.
- 📝 Blog posts: Lower cost, more volume
- 📄 Sales pages: Higher strategy, higher price
- 🌐 Web pages: SEO + UX + messaging = mid to high pricing
3. SEO Integration
Writers who offer keyword research, metadata writing, and internal linking charge extra — but it’s well worth it for traffic.
4. Turnaround Time
Need it fast? Expect a rush fee of 25%–50%.
Longer timelines allow for better pricing or bundling.
5. Niche Complexity
🏢 Freelancer vs Copywriting Agency
Freelancer | Agency | |
💰 Cost | Lower | Higher |
📞 Contact | One-on-one with writer | Project manager + writer(s) |
🔁 Revisions | Usually 1–2 rounds | Often more structured, with editors involved |
⚙️ Best For | Blogs, basic web pages, ongoing content | Brand strategy, large websites, campaign work |
✅ Pro Tips to Save and Succeed
💡 Budget Smart:
If you’re tight on funds, draft the content yourself and hire a copywriter to polish it. Editing services usually cost 50–60% less than full rewrites.
💡 Ask Before Hiring:
Always request these two things:
- Relevant work samples
- A list of what’s included in the quote (e.g., revisions, SEO, research)
💡 Maximise Value:
Bundle pages or blog posts into packages. Writers often offer discounted rates for larger projects.
👋 Final Thoughts
So, how much does copywriting cost? In 2025, you can expect to pay between $300 and $1,200+ per page, depending on the writer’s experience, the type of content, and your business needs. While cheap copy may save money now, quality content delivers long-term ROI through better engagement, conversions, and search visibility.
At Web Design Owl, we work with talented copywriters who specialise in creating content that’s clear, strategic, and results-driven.
